Issa Asad Says Entrepreneurs Commonly Make These 6 Twitter Mistakes
Many a time entrepreneurs waste a lot of time devising costly strategies to boost their business and ending up with not-so-great outcomes. They still fail to understand the power of social media, especially social media channels such as Twitter that have become extremely popular over the last decade for sharing ideas, generating views, expressing opinions, promoting services or news, etc.
“It is important to note that although overusing such social media channels can be bad for entrepreneurs, under using them can also have an adverse effect,” explained Issa Asad Florida entrepreneur. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
As an entrepreneur, here Issa Asad Says Entrepreneurs Commonly Make These 6 Twitter Mistakes.
Avoiding Twitter Completely
It is alarming how many entrepreneurs still think that traditional ways of business or marketing are better than anything else and ignore social media completely. With almost everyone on Twitter today, you lose the biggest market share by not being on Twitter and making use of this platform. Social media today is at the front and centre of everything and Twitter is indeed one of its strongest channels. See how other entrepreneurs are using it to their advantage and leverage on this great tool.
Connecting with People with Similar Tastes
When on Twitter, you need to be diverse. That’s how you learn and grow your network. It is very easy to connect with people who share your interests, your culture and your groups, but connecting with a diverse group of people is very important to have that different perspective and opinion on things. It is good to be around different people who constantly challenge your thought process and force you to think differently.
Only Engaging in Sharing
As an entrepreneur, you’re among the smartest people. So you, by default, have the appetite to share great thoughts and create a high-quality, esteemed profile on Twitter. While sharing great tweets/news is good, it is just one reason to be on Twitter. Twitter is more about connecting and networking, learning from others, following others, etc. That is the key to become a great Twitter icon and an inspirational figure for others on Twitter.
Being Attacked and Attacking Back
Twitter trolls are very common and everyone on Twitter has one such day. There will be times when you will be attacked for the kind of tweets you share and the kind of people you follow on Twitter. But does that mean you reply to every attacker? No, that’s not the right approach. Many entrepreneurs think they are answerable to everyone, but you need to be smart enough to pick your fights. Be wise with your attackers and also remember to not attack others on Twitter. Sometimes, the best approach on Twitter is to simply observe but do not action.
Not Being Transparent
Being transparent on social media increases the value of your profile as an entrepreneur and that of the services or products you market. Believe in what you tweet and the themes you follow and make your profile a truly genuine one that others on Twitter can connect with and trust.
Clarifying Your Personal and Professional Posts
It is very easy for others to treat your personal views, tweets, shares, etc. as that of your business. That is where giving clear indications on whether your posts are on behalf of your business or your personal views become very important on Twitter, so your personal beliefs and professional ethics are respected ay all times.
There are many other things that entrepreneurs do wrong on social media channels such as Twitter. However, if the above six are managed well, you are deemed to see success on Twitter and increase the value of your entrepreneurship.