Issa Asad Shares 3 Tips for Acquiring Customers with Videos
Issa Asad Florida Entrepreneur
There is no doubt that for some time now, using video has been an essential step for attaining success in the domain of online ventures, but also in any other type of business. As a marketing tool, the video format is ideally suited for the modern age where retention and engagement have shifted towards those mediums that can connect with the modern audience.
“Video is definitely one of these and utilizing them can mean the difference between a business that is stagnating and a business that is attaining or surpassing its goals,” said Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is also the CEO of Q Link Wireless and Quadrant Holdings, located across South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Shares 3 Tips for Acquiring Customers with Videos:
1. Nothing Beats Human Faces
A lot of people are reluctant to step up in front of a camera. In fact, most of them are terrified of this process. But, at the same time, market research showed time and time again that when a person does get in front of a camera and the audience sees their face, hear their voice and get a sense of their personality, the leads go through the roof. Here, it is the person that is being sold to the customers, not only the product or a service. If the viewers see what they like, they will choose to opt in based on the trust they acquire from the person in the video.
For example, the talking heads approach can be used to create a high-engagement email list. Additionally, screen share videos are also very effective, but not as when they show the person who is presenting a product or a service.
2. Seizing the Branding Opportunity
This differs from one industry to the next, but usually it is very important to keep videos nice and simple, without overburdening them with special effects or fancy editing.
But, at the same time, every video is a perfect opportunity for branding. This means that a company, business or even an entrepreneur should use their name, logo or some other visual cue that represents what they do. This way, anyone can embed their company in the minds of the viewers, which is an essential step in resolving the question of how to get more customers with videos.
3. Educating the Audience
A video is exceedingly effective when it can educate its audience while it also shows them what is possible and provides them with the motivation to take action. Here, the job of a business is to provide their audience with an education about something they probably did not know before.
To do this, the key rule is to listen to the audience, but more importantly to under promise and then over deliver. This way, the expectations of the audience can be kept in check while the results they attain from a video will be a lot more than what the viewers thought they are getting. This mechanism is a lot more likely to generate leads than any approach that hypes up its offer and then under delivers.
