Issa Asad Introduces 4 Types of Facebook Ads to Allure New Customers
Facebook ads are not a new thing. Businesses have been utilizing Facebook ads for years, and with varying success.
“One of the biggest complaints I hear from other CEOs is that Facebook ads just don’t give them enough new converted customers,” said Issa Asad Florida businessman and CEO. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
There are 4 different Facebook offers that have been proven to be effective in attracting more business regardless of the nature of an industry. Here, Issa Asad Introduces 4 Types of Facebook Ads to Allure New Customers:
1. Products Sales Page
Video ads are undoubtedly the most effective type of ad these days. This is why it is advisable to create promotion videos that lead to the sales page of a product. Education is the ideal way of building rapport, credibility and authority to individuals who have no idea of the kind of solution you provide or who you really are.
Uploading videos that simply have a straight to call action to purchase a certain product or service are never effective. The best approach is to provide consumers with some valuable information as well as to provide a good way of resolving their problems. There is a high likelihood of prospecting being curious to learn more afterwards. This is because you have elevated and educated them, now you can direct them to the sales page of your product.
2. Event or webinar
Most people place a higher value to their time compared to their money. This means that webinars require a very high level of commitment because a person will spend close to 90 minutes watching your webinar. This means that it is essential to pre-commit prospects with a long copy. This can be achieved by the use of a clip that is 30-second long and highlighting the hook using a text overlay. Finally, you can further elaborate inside the long copy.
Essentially, every step in the ad should seed the next. After the audience read the copy, your aim is to have them register and finally participate in the webinar. However, it is crucial to deliver value in the entire ad.
3. Survey funnel/quiz
The aim here is to create curiosity that are guaranteed to reel in your prospects as well as to engage them. This means that you should make people want more such that they want to take the quiz or even fill out the survey. Intelligently, use a series of strategic questions to lead your prospects down a path that allows them to disclose their problem so that you offer a working solution. Consumers should opt-in to access their results. You can provide paid prescriptions or even free ones. If customers fail to purchase, it will still provide you with substantial data to help you discover their desires and fears.
4. Cheat sheet download, swipe file or checklist
It is a kind of ad that is characterized by slightly more copy compared to other types of short copy ads but is still regarded as short. Have an offer that will bring positive change to the lives of prospects or even to the businesses they operate. As always, the first step should be for them to opt-in for a free download thus have a short ad as well as a brief landing page.
It should be noted that the list above is in the order of required commitment.