In advertising, entrepreneurs should understand that it’s not just about luring a lot of customers to purchase goods or services offered; they should target more those with a high purchasing power. This means the goal should be to win more paying customers. So we are at the start of 2016, what advertising techniques worked for most businesses in 2015? Should the same be upheld or business owners should change the advertising plan?
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1. Let Audio-Visual Be Your Priority
Video and audio advertising trends are the current big thing in the game. Research by Inc has it that, the chances of a customer to purchase a product after viewing the marque’s advertising video are estimated at 85 percent. Apart from television stations, social media platforms have also been acknowledged to be reliable in relaying the information.
Beispielsweise, im 2015 Facebook announced that it was able to hit more than four billion views, on the videos posted. It further stated that a greater number is targeted for even better experiences. Also, this has worked for many popular brands among them being McDonald. The group boasted an increased advertising coverage that was made possible by Facebook, specifically during the 2014 world cup. With the platform, they managed to achieve 6.3 million views, 290 million new viewers, und 323 million impressions from 32 different videos posted within a period of 6 weeks. Infolge, they gained an addition of 196, 000 new fans in their Facebook page. Why not use this method to realize the same achievement this year?
2. Assess Your Target
Abreast with every relevant information regarding your targeted customers. This will be significant to ensure the right messages and advertising channels are opted for. Among the most important factors to consider are the population structure (region, age, and gender), the needs and tastes of a particular group, living standards, as well as the target group’s purchasing power. What are your target’s most preferences? Is it social media, written sources or street marketing? Different criteria have to pooled to achieve this. Most importantly, ensure that detailed information about the product or brand is displayed in the most appealing way.
3. Blend with Future Business Objectives
What are the businesses’ long-term goals? Proprietors should ask themselves this question before laying down an advertising campaign. They should think of risks and consequences that the advertising technique might have to the general performance and operation of their businesses over time. The method selected should be flexible enough to match with any future changes. Factors that might be used to achieve the flexibility include the use of tools such as images, names, emblems, and messages, working along with the businesses’ goals. In other words, the group should not focus so much on satisfying their consumer’s needs only; they should make sure they provide quality services, customer care support and products to keep the customers coming for more.
